Analytics and Optimization

We continuously find opportunities to improve your business.
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Systematic collection, monitoring, analysis, and interpretation of user behavior data along their “online” journey is crucial to quantitatively assess the effectiveness of marketing campaigns and make informed decisions. Thanks to optimized campaigns, we will be able to achieve goals with even greater success as they provide information about what users are interested in, what they are looking for, or what might interest them enough to become customers.

What Can Virtual Factory Offer You?

Goals and Results

Setting clear goals is the first step towards successful outcomes. By analyzing data, we have the capability to identify new opportunities to reach anticipated goals. It's also crucial to have precisely defined goals and to systematically track and measure the results we achieve in order to further enhance them.

SEO Optimization

Search engine optimization has always been a somewhat mystified yet complex area of internet marketing. It is a multidisciplinary process that almost always starts with research, and optimization never truly ends. SEO is a service that generates valuable and long-term relevant traffic to your website without the need to pay for advertisements.

Google Analytics

An extremely important tool for measurement and analytics in digital marketing to monitor business results. The trackable metrics provide valuable insights into user behavior on the website because they enable a better understanding of their interests, needs, and preferences. Moreover, it allows for the tracking of marketing campaign results, which is crucial for making informed decisions and planning future marketing strategies to achieve better effectiveness.

FB Business Manager

Provides a centralized place for managing all marketing activities on Facebook and Instagram. It offers many advanced features that facilitate organization and analysis, managing business pages, advertisements, and other marketing activities. It offers a range of capabilities that help companies and marketing professionals to organize, monitor, and analyze their campaigns.

Landing Page Optimization

Involves adjusting a specific webpage with the goal of improving conversions within marketing campaigns. Its importance lies in creating alignment with campaign goals, with a focus on encouraging desired user actions through clear calls to action (CTAs) and conversion-focused design. Through this process, companies achieve greater success in converting visitors into clients, optimizing the results of marketing activities.

Client Interpretation

Through the process of extracting key insights from the wealth of collected data and expert analytics reading, we provide clients with transparent reporting, clear conclusions, and interpretations of all mentioned data. By providing expert advice, opportunities open up for optimizing future investments.

Client testimonials

“As the director of Bio Sculpture d.o.o., I am pleased to recommend our associates at Virtual Factory for their web shop creation, social media management, and Google ads. We are extremely satisfied with their work, which has improved our business results. I consider them excellent professionals whose dedication significantly contributes to the well-being of the brand.”

Ana Ucović, Bio Sculpture d.o.o.

“Our collaboration with Virtual Factory has shown that fresh ideas, creativity, and consistency in implementing plans make a noticeable positive difference in our business. Virtual Factory is a young team of creative people who take on a large part of the work that we otherwise wouldn’t be able to handle within the company. Their services, from advice and initiatives to campaign creation, shooting, and photography, have increased interest in our products and strengthened our brand recognition.”

Ira Župan Bogdanović, owner of Kredenca stores

“With Virtual Factory, we found a true partner. They effortlessly follow every new step in our business. We have gained complete trust in them because, unlike many agencies that are strong in words, Virtual Factory delivers results. They know how to listen, understand, and offer good solutions. Our online business has grown every year with them.”

Želimir Vukšić, director of Biomundus d.o.o.

“Understanding the messages we want to send to our potential customers is our top priority. From the very beginning, Virtual Factory has managed to turn these messages into excellent digital campaigns. Our collaboration has resulted in increasing recognition of our brands, which is reflected in the success of our business year after year.”

Ivana Ljubić Herceg, Brand Manager, Proximum d.o.o.

“We hired Virtual Factory to develop the Šibenik Dance Festival website. Their expertise, dedication, and professionalism deserve the highest praise. They paid exceptional attention to our requirements and needs, and their understanding of our brand and goals was crucial in creating a unique and attractive design. Our new website has become one of the most important tools for promoting the Šibenik Dance Festival. Therefore, we will continue our collaboration in the areas of development, digital marketing, and online advertising.”

Zorana Mihelčić, Šibenik Dance Festival

Contact Us for Advice or Request a Quote

Always researching and continually analyzing. User behavior data tells us a lot about understanding human needs, media, and technologies that grow smarter every day. Equipped with experience, creativity, and effective digital tools, and by carefully listening to the needs of each client, we plan campaigns that will contribute measurable results to individual businesses. Thanks to our experts from various segments of digital marketing, we build the path towards maximizing our client's business success.